“Unlike many bio manufactured materials aiming to make a positive impact in the world, Checkerspot is not limited by emerging chemistries that require years of research to understand and develop. The beauty of Checkerspot's materials are that it stands on the shoulders of all of the work that has gone into making the properties of polyurethanes amazing but with the key judo move of swapping out the petroleum for algae oil. Checkerspot's materials are ready to get to work.“
– Mitch Heinrich, Founder and CEO, What For Design
What For is a boutique design and development agency that is rooted in true collaboration and brings to bare deep experience from the blurred and ambiguous line where new technologies meet the world. It was founded with the goal of providing the new breed of sustainable materials and renewable energy technologies with the most elusive of ingredients - cultural relevance, timeless design and manufacturing innovation.