Marketing Manager, Personal Care

Marketing Manager, Personal Care 150 150 checkerspot

Title: Marketing Manager, Personal Care

Type: Full-Time

Location: Alameda, CA (preferred) or Salt Lake City, UT

Supervisor: General Manager, Personal Care

CHECKERSPOT INTRODUCTION

Checkerspot is a biotechnology company that designs high performance oils, ingredients and materials for a better planet. Our Wing™ platform enables our biology and design labs to develop, test, and commercialize new, award-winning products that reduce global dependence on fossil fuels. We build brands that engage directly with consumers and show what is possible with biobased products in outdoor recreation, food, nutrition, and personal care. We seek an enthusiastic, collaborative problem solver to join our team with a passion for new technology and the entrepreneurial drive to build a sustainable business.

PRINCIPAL RESPONSIBILITIES

We are looking for a growth-driven marketing manager to join our Personal Care team. The Marketing Manager will oversee the creation and execution of annual consumer and trade marketing plans in support of business objectives. This role leads the vision and recommendation of a go to market strategy for a personal care brand to ensure successful brand launch, driving brand awareness, equity and ultimate commercial success. This role will work alongside the Personal Care team to develop and recommend a suite of marketing tactics that bring the brand and unique products to life experientially and digitally. They will use deep working knowledge of the consumer target and respective sport cultures to communicate effectively in targeted consumer and trade facing environments. This role will be part of a team of builders, innovators and creators reporting directly to the General Manager of Personal Care.

KEY RESPONSIBILITIES

  • Build and execute an annual GTM plan considering these and other potential tactics:
    • Digital 
      • Paid Social
      • Organic Social 
      • Paid Search 
      • Content Development and Distribution
      • Email Marketing 
      • Influencer/Affiliate Marketing 
    • Experiential 
      • Athlete Sponsorship
      • Event Sponsorship
      • Brand Partnerships
      • Field Marketing Activation
      • Product Trial
  • Establish and maintain any internal and agency relationships considering these and other potential tactics:
    • Website Development
    • Content Development
    • Media Relations
    • Industry Influencers
    • Owned Events
  • Lead and own any non profit partnership strategy to drive equity in sustainability, conservation, or equitable access to the outdoors
    • Explore, assess, and recommend partnerships
    • Create activation plans and execute
  • Maintain and Track annual marketing budget
  • Create and Update annual consumer and trade marketing calendars
  • Work with team to solicit product feedback from employees, influencers, and media
  • Available to act as brand and product spokesperson in front of media, consumers, and members of the outdoor trade
  • Work closely with Sales Manger to align season sell in with brand and product stories, sales and promotional collateral

KEY REQUIREMENTS

  • 5-7 years of work history in the outdoor/ski/bike/run industries in a marketing role; direct Personal Care or similar category experience a plus
  • Bachelor’s degree (or higher) in business or marketing
  • Strong understanding of the outdoor industry, market and lifestyle
  • Strong understanding of mountain sports including trail running, mountain biking, gravel biking, backcountry skiing and snowboarding
  • Ability to be active in at least a few of the above mentioned activities
  • Ability to travel domestically up to 25% of time
  • Ability to work in a dynamic environment and wear multiple hats
  • Ability to think strategically and execute with excellence
  • Ability to make business recommendations (written/verbal) and effectively communicate your perspective

At Checkerspot, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $130,000 – $160,000 and your base pay will depend on your skills, qualifications, experience, and location. 

BENEFITS

Checkerspot offers its employees a competitive benefits and compensation package.

Checkerspot is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.